Sustainably Rooted, Creatively Growing

Let’s take it back to the start. In 2020, Onesta launched with sustainable loungewear and t-shirts - those soft, comforting pieces that made total sense for the world we were living in back then. Slower days, softer clothes, a quieter kind of fashion.

Fast forward to 2025, and the world looks pretty different. So do we.

What started as a solo journey has grown into something bigger: a team of three women, all bringing different ideas, styles, and creative energy to the brand. And with that came a shift - naturally, quietly, and then all at once. We found ourselves designing dresses, dreaming in prints, craving colour and movement and a little more joy in what we wear.

So yes, you’ll see a new look from us - less basic, more bold. Playful silhouettes designed and made to feel a little more you.

But here’s the important part: the way we make our clothes hasn’t changed. Not even a little.

Our commitment to sustainability, ethical production, and conscious design is still the foundation of everything we do. Every piece is created with care - small batches, transparent sourcing, and people-first values, just like always. That will never change.

It’s been a strange time in independent fashion. So many of the brands we’ve admired, followed, and rooted for have had to close their doors. It’s heartbreaking, and if we’re honest, it’s been scary too. But it’s also pushed us to be brave. To listen to what lights us up. To make the kind of pieces we truly love - while holding tightly to the values we started with.

This next chapter is more expressive. More colourful. More feminine. But still us. Still Onesta.

We’re so grateful to have you with us, and we can’t wait for you to see what’s coming next.

With love,
Gaby, Grace & El