Onesta was born from a simple idea: clothes should be both beautiful and responsibly made.

We were tired of clothes that looked good on a hanger but didn’t work in real life - too sheer, too stiff, too trendy to last.

So, we set out to create something better: clothes that feel good, fit well, and are made with care. Timeless pieces you can dress up, dress down, and rely on again and again.

Our approach is simple: make fewer, better things.

Clothes that give you confidence without trying too hard - the kind you’ll reach for on the days you want to feel your best (and even the days you don’t).

A female founded brand - Gaby, Elle and Grace - are all different shapes and sizes, and that really matters to us. We design with real women in mind, because we know the difference it makes to feel truly comfortable in what you wear.

We obsess over the details - whether it’s finding the perfect not-too-sheer cotton, refining a sleeve shape, or making sure every seam feels just right.

We’re based in South Wales, a region with a rich textile heritage that inspires everything we do. Some of our pieces are made in our own studio, others through partnerships with trusted social enterprises across the UK that support skills, opportunity, and community.

Everything is made in small batches using natural, organic, or surplus fabrics that would otherwise go to waste.

Onesta means honesty - and to us, that means caring about how things are made, who makes them, and how they make you feel.

We’d love to see how you style your Onesta dress - join us on Instagram @onesta_style and #onestastyle to share your looks and be part of our journey.

We’re so glad you found us.